MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ONGOING COMPETITION

Linear TV networks have long been recognized as traditional television models, relying on scheduled programming via public channels. In contrast, OTT platforms operate on subscription models, with Netflix, major competitors, and niche players serving as leading platforms. As digital engagement shift, rivalry between broadcast stations and online co